Why this course. This Business English course gives your school group seven days learning the real fundamentals of business — entrepreneurship, marketing, and finance — entirely in English, on the European Trainee Academy campus in Benalmádena, near Málaga. Your students don’t just practise vocabulary; they learn how a business actually works and use English to think, decide, and present like a team running one. Built for students curious about business and heading toward internships, university, or an international career.
What it covers. A project-based week — your students work in teams and build toward a final “marketing agency” project, with each day’s lesson feeding the work. Mornings move through the building blocks of business: a grammar refresher to build confidence, then entrepreneurship (what makes an entrepreneur, turning an idea into a business), marketing (the 4Ps, SWOT analysis, and the BCG matrix, with real-company cases like Apple and TikTok), business finance (revenue, costs and profit, and knowing your customers), and how to use AI as a business assistant — helpfully, without letting it think for you. Afternoons are guided trips, beach time, and group activities; mid-week the group visits a local business to see a professional environment in action, and an evening of economic strategy games turns the week’s thinking into a friendly team competition.
How it is run. Your school group — 15 to 32 students, ages 12 to 19 — travels with its own group leader. The course follows a set syllabus — no placement test; students stay together as one cohort. They sleep in the on-campus residence with full board, supervised by EUTA staff and your travelling leader. One leader place is free for every 15 students. The week closes Friday with the teams pitching their final advertisement, certificates, and a guided Málaga half-day.
What Students Will Gain
Real cultural immersion on the Costa del Sol
Daily life in a Spanish coastal town — markets, beaches, Andalusian rhythm — turns the programme into context rather than a side trip.
Travel confidence and independence
A week abroad with the group builds the social confidence and self-reliance a classroom can’t — first café orders in another language, first navigating a new town as a team.
English fluency through immersion
Mornings in class, afternoons using the language with hosts, shopkeepers, and trip guides — the gap between learning English and using it closes fast.
Real-world English in context
Vocabulary, grammar, and discourse practiced where they actually appear — ordering food, asking directions, presenting work, holding an opinion in a debate.
Workplace communication confidence
The formal-register language and conventions of meetings, emails, and presentations students will face in their first internships and jobs.
Run a real business project, in English
Real business thinking applied in English — entrepreneurship, marketing and finance worked through real-company cases (Apple, TikTok) and a team “marketing agency” project, plus a guided mid-week visit to a local business.
Example Schedule
Sunday
- Arrival & residence check-in; welcome evening with introduction to the course, staff, and campus.
Monday
- Welcome session — group warm-up and an intro to the week’s business theme.
- Verb-tense review — past, present and future tenses, modals, conditionals, and the passive & causative used across every unit.
- LUNCH
- Business & its environment — what an entrepreneur is, the journey from idea to business, and what entrepreneurs need (attitude, relationships, organisation, creativity).
- “Your business idea” activity — teams design a simple business (name, product or service, customer, how technology helps, why it works).
- Afternoon activity — guided campus and local orientation.
Tuesday
- Entrepreneur profiles — modern founders (Musk, Bezos, Zuckerberg, Koum) and historical ones (Walker, Ford, Carnegie, Winfrey).
- Intro to marketing — the 4Ps (Product, Price, Place, Promotion) with the Apple case study.
- LUNCH
- “Fix the marketing” mini-brief and a promotion-matching activity in teams.
- Group discussions.
Wednesday
- SWOT analysis — strengths, weaknesses, opportunities, threats, with worked examples (Apple, TikTok).
- LUNCH
- Guided visit to a local business — a behind-the-scenes look at a professional environment in action (observation only).
- Reflection & vocabulary — back on campus, a relaxed debrief and capture of new business terms.
Thursday
- BCG matrix — stars, cash cows, question marks, dogs, with a product-sorting activity.
- Business finance — revenue, costs and profit, the financial model, and customers / market segmentation.
- LUNCH
- Project work — “marketing agency” teams start building their advertisement.
- Writing skills.
- Evening · Economic strategy games (economics-games.com) — a team competition applying the week’s business thinking.
Friday
- AI as a business assistant — how AI can help and where it shouldn’t replace your thinking; do’s and don’ts.
- Project prep — teams finish their advertisement (slogan + visual) for a real brand.
- LUNCH
- Final group business presentations — teams pitch their advertisement to peers and leaders.
- Certificates & reflection — awards, feedback, and review of outcomes.
- Guided Málaga half-day excursion — afternoon trip to Málaga port, cathedral, and old town.
Saturday
- Departure — transfer back home.